Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.roaddog.co.nz (the “Site”). In this Privacy Policy (Policy), “you” and “your” means the individual providing personal information to us and “us”, “we” or “our” means Road Dog Limited.
By continuing to interact with us, you agree that you have read, understood, and accept the terms and conditions laid out in this Policy.
Personal information we collect
It’s probably no surprise that we collect information that you provide to us. The type of information we collect and hold includes basic contact information, such as your name, email, phone number, physical address and payment information.
We collect this information when you make a purchase or attempt to make a purchase through the Site, We refer to this information as “Order Information”. We also collect other information that you provide directly to us such as through email and Facebook.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal Information
IMPORTANT: We do not sell our users’ private personal information.
We may share your information with third parties to perform services on our behalf, to process the information for us, or hold it on our behalf. These third parties include payment providers, technology providers, providers of business and marketing services and providers of software tools used by us in our business.
For example, we also use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Business Transfers
We may transfer your information to a third party if our business or a substantial part of it is acquired by such third party.
Behavioural advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Including remarketing with Google Analytics, Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Ads and Analytics Services Provided by Others
External parties may facilitate the collection and reporting of web analytics via our Services (e.g. Google Analytics and Facebook Ads Manager). These providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. This information allows us and other companies to, analyse and track usage, determine the popularity and success of content, and deliver targeted advertising.
Please note this Privacy Policy only covers the collection of information by a Road Dog Limited and does not cover the collection of information by any third-party advertisers or analytics providers.
Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Information Shared Publicly
Information that you choose to make public is disclosed publicly. Information posted publicly on social media websites, on our websites, and third-party websites are all available for others to see.
We may make use of any information that you make public when you use any such third-party services for the purposes of our business.
All third-party services are governed by the privacy policies and/or practices of the relevant third party, for which we are not responsible. Search engines may index your information posted on these sites making it accessible to third parties. Make sure you keep that in mind when deciding what to follow and share online.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
You have the right to request access, correction or deletion of your personal information. To do so, please contact us using the details in the ‘contact us’ section below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
Although most changes are likely to be minor, we may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We encourage visitors to frequently check this page for any changes to our Policy.
Contact us
For more information about our privacy practices, if you have questions, if you would like to access, correct, amend or delete any personal information or if you would like to make a complaint, please contact us by e‑mail at PrivacyOfficer@RoadDog.co.nz or by mail using the details provided below:
Road Dog
[Re: Privacy Compliance Officer]
Road Dog Limited, 5 Friesian Place, Grandview Heights, WKO, Hamilton 3200, New Zealand